About Your Privacy

Policy effective July 1, 2023.

1. Please read carefully

We care about the privacy of our visitors and users. This Privacy Policy describes how TruElastin Laboratories, Inc (“I”, “we”, “us”, “our”), collect, use, and share your Personal Information, as well as an explanation of the data rights you may have in that Personal Information. This Privacy Policy applies to all users of this site. If you have any questions or concerns regarding this policy, please contact us HERE.

By accessing or using this site, you acknowledge that you have read this Privacy Policy.

2. What ‘Personal Information’ do we collect?

To provide you great service, we may need to collect information related to an identified or identifiable natural person (“Personal Information”). In some cases, we may collect Personal Information you provide us, and from other sources. Here are the types of Personal Information we collect about you:

  1. Information you provide us. When you register or subscribe to our blog(s) or newsletter(s); and/or when you contact us directly by any communication channel (i.e. e-mail or through a contact form), you may provide us Personal Information, such as name, email address, phone number, information you include in your communications with us.  

  2. Information we collect when you use the site or our services. When you visit, download, and/or use the functions of this site, we may collect aggregated usage Personal Information, such as Visitors’ and Users’ browsing and ‘click-stream’ activity, session heatmaps and scrolls, non-identifying Personal Information regarding the Visitor’s or User’s device, operating system, internet browser, screen resolution, language and keyboard settings, internet service provider, referring/exit pages, date/time stamps, etc.

  3. Information we collect from other sources. We may receive Personal Information about you from third-party sources, such as i) security providers, ii) social media platforms

3. Why do we collect such ‘Personal Information’

We use your Personal Information for the following purposes:

  1. To provide and operate the site

  2. To provide our Users with ongoing customer assistance and support;

  3. To be able to contact our Users with general or personalized service-related notices and promotional messages (as further detailed in Section 8 below);

  4. To analyze our performance and marketing activities;

  5. To create aggregated statistical data and other aggregated and/or inferred information, which we or our business partners may use to provide and improve our respective services;

  6. To provide you with professional assistance.

  7. To enhance our data security and fraud prevention capabilities; and

  8. To comply with any applicable laws and regulations.

We use your Personal Information for the purposes set out in Section 3 where:

  1. Our use of your Personal Information is necessary to perform an action (i.e. to respond to a contact form submission, or add you to our mailing list)

  2. Our use of your Personal Information is necessary to comply with a relevant legal or regulatory obligation that we have; or

  3. Our use of your Personal Information is necessary to support legitimate interests and business purposes, provided this is done in a way that respects your privacy rights.

4. Use of cookies and other third-party technologies

We and our Third Party Service Providers use cookies and other similar technologies (“Cookies”) in  order for us to provide our site and ensure that it performs properly, to analyze our performance and marketing activities, and to personalize your experience.

​Please note that we do not change our practices in response to a “Do Not Track” signal in the HTTP header from a browser or mobile application, however, most browsers allow you to control cookies, including whether or not to accept them and how to remove them. You may set most browsers to notify you if you receive a cookie, or you may choose to block cookies with your browser.

5. Promotional messages

We may use your Personal Information to send you promotional content and messages by e-mail, notifications within our platform, and similar forms of communication. If you do not wish to receive such messages or calls, let us know or use the UNSUBSCRIBE function in the communications that you may receive.

6. Contacting us

If you have any questions about this Privacy Policy, please reach out by email: hello@truelastin.com or HERE.